Television, women, and self-objectification: Examining the relationship between the consumption of female TV dramas and sexism, the internalization of beauty ideals, and body surveillance in China

In China, a newly arising genre of TV dramas known as “female drama” has become very popular among female audiences and brought about great changes to the television industry in recent years. Under framework objectification theory, this study examines relationship between consumption sexism, internalization beauty ideals, body surveillance China. Drawing on data collected from questionnaire survey, we found that women’s is directly indirectly associated with levels surveillance, but only self-objectification. The their self-objectification mediated by ideals. can impose threats well-being pursuit gender equality contemporary